Various posts about the Google Anti-Trust ruckus and the question of whether the Big G is a monopoly occasionally provide nuggets of enjoyment. But I think my favorite is the quip that no price Microsoft could ever offer, because it’s pretty much true.

Having lived through the era that was MSN Search in the 1990s, I have a mostly negative inclination towards Microsoft as a search provider, although the times I’ve ended up using Bing (usually not willingly), I haven’t had any particular complaints about. Nor other major providers this side of millennium.

But I think it’s still a simple key fact that Google does dominate search. DuckDuckGo, for example, is rather successful. We even have several general search engines, and some (maybe even most) don’t suck. But there’s no chance in hell that most would ever stand a chance at unseating Google in monetary terms such as getting made the default engine. Nor, do I really anticipate them being unseated by simple technological advancement or their own ineptitude because unless Google Serious Fucks Up(tm) they will likely remain dominate.

So yeah, there may be more than one search engine, but good luck competing with that. Ya know, it’s billion with a B, right?